Imatrix Digital06 Nov, 2025Business
Search Engine Marketing (SEM) is an online promotional practice that advertises websites by raising their ranking in the search engine results pages (SERPs) by paying to be shown on the search engine pages. In contrast to SEO (Search Engine Optimization), which implies the orientation of organic traffic, SEM is all about paid visibility - on platforms such as Google Ads, it is possible to reach potential customers immediately.
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