The Power of Segmentation in Gmail Marketing

Bulk Accounts Sale27 Jul, 2023Computer & Internet

Segmentation is the practice of dividing a larger group of people into smaller, more targeted subgroups based on specific characteristics or behaviours. In Gmail marketing, segmentation can be a powerful tool for personalising content, increasing engagement, and improving overall campaign performance. Segmentation can lead to higher open and click-through rates, increased conversions, and better overall ROI for your email marketing efforts.