The interface between marketing and technology

Super And Cheaper09 Nov, 2021Other

Once upon a time the word marketing used to rapidly conjure images of paid advertisements on television, newspapers, magazines and lately on the internet. Marketing has however evolved in the recent past to concentrate majorly on the internet and especially on social media. To add to that, marketing now more than ever has very close links with Information Technology to leverage on all the latest IT trends and incorporate them into marketing. This has seen the increased use of apps for just about every activity and by each business more so in the hospitality industry. Major hotels now have their own apps and smaller outfits are expected to follow suit. So how can we expect the latest trends in Technology to influence Marketing in the hospitality industry?