The India Sports Apparel Market has benefited from the rise of e-commerce, making it easier for cons

Falgunimmr22 Jan, 2025Other

. Supply chain disruptions and rising raw material costs have put pressure on margins for both domestic and international brands. The India Sports Apparel Market performed well in 2023, with strong sales during the festive season. Brands have focused on balancing demand and supply by investing in local manufacturing capabilities, as seen in Nike’s growth and Decathlon’s partnership with local franchises. The market is expected to continue evolving as more brands capitalize on the growing appetite for athleisure, driving both demand and consumption.