No matter what industry you are in, there are two important pillars that make a business sustainable: the quality of your products and services, and customer satisfaction. Rigorous research and development can ensure the quality of your products and services, but customer satisfaction is relatively trickier: it involves people, and we all know how difficult some people can be. That being said, word of mouth can make or break your business; hence, it is not enough to leverage on your products alone to sustain your company, you need to ensure your customers have a good experience in order for them to return and for them to recommend your business to other people. In this article, we will cover what makes up an ideal customer experience, what a typical customer experience training looks like, and how to incentivise customer experience training using egift cards.
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