The importance of Crisis Management in Public Relations

Amritawalia10 Aug, 2024Business

Having a good reputation has become more important in the digital age than ever. Any disruptive or unexpected event that threatens to harm the image or Online reputation of organization, its stakeholders or the general public can cause irreparable damage. In the fast-paced and interconnected world, reputation of organization can be shattered or built in no time. Here comes the role of crisis management in public relations to play. Public relations professionals play a significant role in managing the image of the business, especially in times of crisis.