The year 2024 is pushing digitalization further than it has ever been. In this almost fully digital world, it is important to ensure equal accessibility for everyone. This right to accessibility and services is not only a legal obligation but also an ethical duty of corporations. AODA lays down certain guidelines and frameworks necessary for accessibility. A company following these guidelines is predicted to perform better as AODA compliance impacts the brand reputation and customer loyalty. This article aims to state the importance of AODA compliance testing, key guidelines, brand reputation, and customer loyalty for a business. Moreover, the article will also discuss the impact AODA compliance has on customer loyalty and brand reputation.