Many of the online businesses hide the product price from the product and category pages for a variety of reasons. As an online business owner, you might have a plenty of questions regarding hide price in E-Commerce stores ? such as ?Is it fruitful??, ?What are the benefits of hiding price in eCommerce??, etc. for examples. Businesses should consider both the benefits and the drawbacks of hiding price in eCommerce stores before applying this strategy on their online stores. Moreover, the impact of hiding price may also vary from business to business. For example, hiding price on the online store is more commonly used practice by B2B as compared to the B2C businesses.