The Genesis of a Legend: Schwinn, Excelsior, and Henderson: A Vintage Motorized Bicycle Story

Jinhua Motofun Industrial Co.ltd08 Aug, 2025Business

Step back in time to a world where two wheels and a puny engine were the early stages of the personal mode of transport; the vintage motorized bicycle, as we so lovingly call it today. It is the compelling account of how Excelsior and Henderson, the legendary motorcycle brands, were purchased by a bicycle juggernaut, Schwinn, their fate becoming forever interconnected, thus determining the destiny of the motorcycle industry forever.