The Future of Predicting Customer Behavior Through Data Mining

Indah27 Jun, 2025Education

In the evolving landscape of digital commerce, understanding and anticipating customer behavior is not just a competitive edge—it’s a necessity. Data mining, a process of discovering meaningful patterns from vast datasets, plays a pivotal role in this endeavor. As we look to the future, the integration of advanced algorithms, machine learning, and artificial intelligence (AI) is poised to revolutionize the way businesses predict customer behavior. This evolution is especially relevant for academic and research environments like Telkom University, which foster innovation through lab laboratories aimed at real-world applications and entrepreneurial outcomes—ideal for a global entrepreneur university vision.