The evolution of live-stream content and short-form video: a look at the TikTok revolution

Grofity12 Jul, 2024Web Development

In the battle of short form vs. long form video content, only one can win?right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn?t if you should use either short-form or long-form video for your brand. It?s how you should incorporate both into your video marketing strategy.