The Evolution and Impact of Women's Fashion Brands in Pakistan

Mahamfatim25 Jul, 2024Business

Pakistan's fashion industry is deeply rooted in its cultural heritage. Traditional clothing like shalwar kameez, lehengas, and sarees have always been a staple in Pakistani women's clothes. Brands such as Khaadi, Sana Safinaz, and Maria B have successfully integrated traditional designs with modern cuts and styles. These brands have maintained the core of Pakistani culture while cookery to the growing fashion favorites of modern women.