The Constant Companion: How Bus Advertising Builds Lasting Brand Affinity Through Familiarity and No

Alastair Noble27 Jul, 2025Business

Every day thousands of commuters watch the same vehicles glide through their suburb, past the local shops, across the harbour bridge and into the CBD. That repeated sighting is not just background noise; it is a quiet psychology lesson in plain view. For marketers weighing Bus Advertising, the science behind this everyday moment is worth a closer look.