The Citation Strategy: How to Become ChatGPT’s Favourite Source

Nhance Digital13 Apr, 2026Business

Have you ever wondered why certain brands always seem to pop up when you ask ChatGPT for a recommendation, while others, perhaps even yours, are left in the digital shadows? In 2026, the game of search has changed. We are no longer just fighting for a spot in the ten blue links. We are fighting to be the cited source that AI models trust enough to recommend to their users. At NHANCE Digital, we’ve moved beyond traditional SEO to focus on what we call the citation strategy. It’s no longer about how many keywords you can cram onto a page; it’s about how clearly an AI model can identify your business as an authoritative entity. If you want to stay relevant, leveraging professional AI search optimisation services in London, UK is the first step toward ensuring your brand isn’t just readable, but recommendable.