The Benefits of B2B People-based Marketing: A Comprehensive Blog

Alansmith299421 Jul, 2023Business

Have you ever seen an advertisement for a product you already own while surfing the web? This may be explained if you searched for the product on your phone and later purchased it on your laptop. Another possibility is that you looked at online reviews before purchasing in-store. In any case, the marketing for that product needs to be more sophisticated to detect that you have already converted. People-based marketing is distinct. It uses the marketer?s data to target specific clients and their behavior. Many advertisers use cookies and tracking pixels to determine when someone views an ad or visits a website from a particular device. So why exactly is B2B people-based marketing every marketer?s favorite and how does it benefits of people-based marketing?