The Art of Converting Leads into Qualified MQLs

Swapnil12 Jun, 2025Business

In today’s highly competitive digital marketing landscape, simply generating leads is no longer enough. The true challenge lies in identifying which of those leads are actually ready to engage with your sales team—these are your Marketing Qualified Leads (MQLs). Properly qualifying leads helps reduce sales cycle time, improves close rates, and drives better ROI on marketing efforts.