Tech Glitches: A Risk to Your Brand�s Image

Martechcubejohn17 Jun, 2024News

Hardly a week goes by without news of a ?technical issue? or outage. Sainsbury?s, Marks & Spencer and Tesco Bank are just some of the well-known brands that have experienced tech meltdowns in recent weeks. We?ve come to expect IT crashes as a part of life, but if handled poorly, they can snowball into a major crisis, tarnishing a company?s reputation, eroding consumer trust and resulting in lost sales. Here are five safeguards brand owners can put in place to protect their sites and minimise fallout from an IT crash.