Talkwalker unveils conversational intelligence suite: Paid Social

Martechcube24 Nov, 2020News

Today Talkwalker, the leading social listening, and analytics company unveil the latest addition to its conversational intelligence suite: Paid Social. By adding social ad data directly into their campaign dashboards, marketers will have a holistic view of their own, earned and paid channels as well as full control of their campaign performance and ROI. There has never been so much competition amongst brands for online attention. In order to succeed, it is essential that marketers prioritize their digital marketing strategies, especially on social media. With an average of 20% of digital marketing budget going into social ads, paid must be fully integrated into a brand’s campaign planning, monitoring, and measurement.