Talkwalker Reveals The World’s Most Loved Brands

Martechcube18 Jun, 2020Business

Talkwalker, the leading social listening and analytics company, has published the results of their latest report � The Brand Love Story 2020. The report comes at a pivotal time, as brands adapt to the new normal. Brand love is known to improve consumer loyalty and advocacy. As companies adapt to a post-COVID marketplace, the report reveals 11 strategies and key actionable takeaways, to help benefit any brand in the coming years martech news. Toy production company Lego topped the list, followed by Four Seasons Hotels, Singapore Airlines, Giant Hypermarket, and Vertex Pharmaceuticals. The results were generated from a quarter of a billion conversations around 781 brands over the last six months of 2019. Using their proprietary AI-powered sentiment analysis, and industry-first image and video analytics, Talkwalker was able to identify the signals that predict brand love. Even when a brand is not directly mentioned.