Success Story Of Howard Schultz, chairman and CEO Of Starbucks – Brewing Starbucks into a Global Bra
Prime Insights06 Nov, 2024Business
Howard Schultz is an American businessman best known for transforming Starbucks from a small Seattle-based coffee chain into a global brand. Joining Starbucks in 1982 as Director of Retail Operations, Schultz was inspired by the Italian coffee culture and envisioned turning the company into a "third place" between home and work. Under his leadership, Starbucks grew from just 11 stores to over 28,000 worldwide.
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