Stream, Watch, Repeat: The Lucrative Market of Ad-Supported Video On Demand

Govind Pmr22 Feb, 2023Technology

The Ad Supported Video On Demand (AVOD) market refers to the technology and products related to streaming video content that is free for viewers but supported by advertising. The AVOD market is expected to grow rapidly in the coming years due to the increasing demand for video streaming services, which are accessible to a broad audience without a subscription fee. Advertisers are attracted to AVOD as it provides an opportunity to reach a vast and diverse audience, allowing them to create targeted and personalized ads. AVOD providers are also investing heavily in their technology and platforms to deliver high-quality content and better user experiences. The market includes various types of AVOD platforms, including those that are standalone or offered as part of a larger streaming service. Overall, the AVOD market is a competitive and rapidly evolving field with enormous potential for growth, as advertisers and consumers alike continue to shift towards digital media consumption.