Strategus Joins Interactive Advertising Bureau

Martechcube17 Sep, 2020Technology

Ad-tech managed services platform Strategus has joined the Interactive Advertising Bureau (IAB), the global trade association for the digital media and marketing industries. After pioneering the first programmatic TV advertising campaign five years ago, Strategus executives will contribute their unique expertise by serving on several technical standards committees. Recently named to the Inc. 5000 for the third year in a row, fast-growing Strategus lends its voice to improve the interactive ecosystem at this historic moment of peak media disruption, and new era of leadership with the IAB�s appointment of David Cohen to CEO this week.