The Sparkling Wine Market has experienced significant shifts due to the COVID-19 pandemic and evolving consumer behavior patterns. Lockdowns and social distancing measures led to reduced on-premise consumption in restaurants and events, impacting overall sales. However, a rise in at-home celebrations and online wine purchases helped partially offset losses. Consumers are increasingly seeking premium, sustainable, and organic sparkling wines, reflecting a shift towards health-conscious and experiential buying. The pandemic accelerated digital adoption in wine retail, with e-commerce becoming a vital channel. These changes continue to shape the market landscape, influencing production, marketing strategies, and future growth opportunities.