The Sparkling Wine Market is significantly driven by the powerful influence of social media and celebrity endorsements. Platforms like Instagram and TikTok showcase glamorous lifestyles where sparkling wine is often featured, boosting its appeal among younger consumers. Celebrities endorsing and sharing their favorite sparkling wine brands create strong aspirational value, directly impacting consumer preferences and demand. This social validation not only increases brand visibility but also encourages trial and loyalty. The combined effect of social media trends and celebrity influence has accelerated market growth by shaping consumer behavior, making sparkling wine a symbol of celebration and luxury across diverse demographics