Digi-markets27 Jul, 2020Business
While signing up in Google accounts, the new users enter their personal information that includes their age and gender. Google ads optimize the ad according to the demographics of the targeted audience. Some other factors such as interests, ideologies, and many more can be gleaned from previous Google searches as well. It is recommended by a PPC Advertising company in India that you can put factors like, at what age your target audience is and what kind of songs they listen to and what information they want about your business.
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