In the era of digital economy, social media engagement is one of the key factors for brand awareness and global reach. Common platforms used for social media management are: Facebook Twitter Instagram LinkedIn YouTube Pinterest Facebook with around 2 billion daily users is the most popular social media platform, it offers a wide variety of advertisement and content formats which include photos, videos, texts, etc. For a two-way conversation with the users and consumers, social media management companies emphasize promotion on twitter owing to a better engaging audience.