Social Media Ad Campaign (Strategy to Execution) for a lipstick brand

Dhirenmulani29 Oct, 2022Business

In this article I will do a step-by-step research to execution planning for a new lip stick brand in India. Here are a few questions that you need to be answered before execution. How many women use lipsticks? In what geographies do these women exist? At what age do they start using lipsticks? What are they looking for in a lipstick? How frequently do they use the product? Now we get into research and start answering the initial questions that came to mind.