Increased average time spent on social media platforms during a pandemic and the convenience of buying products online has facilitated market growth. The pandemic has highlighted the importance of staying connected and has enforced us to adapt and connect in new ways. By letting the customer checkout directly through social media platforms, social commerce eliminates excessive steps and helps streamline the buying process. As a result, the market is likely to gain traction owing to the growing inclination towards ease of product discovery and checkout. Moreover, a rising number of potential buyers from different social media platforms such as Facebook, Pinterest, Snapchat, and Instagram is also expected to support the market growth.