Rising replacement of conventional packaging materials with stretch and shrink films can be attributed to the growth of the market in the U.S. The country is one of the largest manufacturers of processed food which is a major application area for stretch films in both primary and secondary packaging. Increased consumption of fresh products, such as cold salads is expected to drive the shrink wrap segment growth, with major application in consumer goods industry for form-fill-seal applications, adhesive labels, sleeves, collation wrap, and pre-made pouches.