Shoprite & Customer Data Science dunnhumby Renew Partnership

Martechcube24 Jun, 2021Business

Shoprite, the largest grocery retailer in Africa with over 500 stores and 20 million customers across the continent, along with dunnhumby, the global leader in Customer Data science, today announced the renewal of their partnership in Africa, which began in 2013. As Shoprite continues to evolve their business to better serve customers, with the introduction of the Xtra Savings cards and their continued commitment to low prices and personalising the customer experience the retailer has chosen to renew their agreement with global Customer Data Science leader dunnhumby.