SEO vs GEO: Unveiling Key Differences to Enhance Your Strategy
Discover how SEO (Search Engine Optimisation) and GEO (Generative AI Optimisation) cater to search queries differently. SEO focuses on optimising web content to rank higher on search engines like Google, presenting users with a list of relevant sources. GEO, on the other hand, uses AI chatbots like ChatGPT or Google Gemini to provide direct, synthesised answers. Both aim to resolve user queries but employ distinct approaches. Uncover their unique features and how to leverage them effectively for your strategy.
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