Security and Compliance Considerations: Protecting Customer Data in a Multichannel Environment

Sinchaxiom25 Mar, 2024Business

Multichannel and Omnichannel marketing automation technologies are extensively used by companies across India to seamlessly engage customers across varied channels, and ensure improved customer satisfaction and loyalty. While Multi-channel communication for enterprises has a variety of benefits, security and compliance teams also need to have appropriate controls in place to stop the growing number of threats from email and multi-channel communications.