Search Engine Marketing Company in Mumbai

All Stars Digital05 Jun, 2020Business

While SEO is carried out for better organic page ranking, it is a relatively slow and gradual process. This is where Pay Per Click campaigns or Paid Search Campaigns act as saviours. Search Engine Marketing is nothing but paying the search engine to feature you at the top of the search page. The best part is that tools like Google Analytics give you a relatively cheaper means to advertise on search engines as compared to traditional advertising channels. By running campaigns with Pay Per Click format, you only have to pay when a customer actually clicks on your ad. In addition, Google’s large Search Network allows your ads to be displayed not only on Google but also on all the other platforms that are a part of its network. This gives you a solid pipeline to generate relevant leads for your products or services.