Scalp Health and the Growing Demand for Premium Brushes

Sandra Taylor27 Jun, 2025Business

Introduction: Brushing Through the Market In the grand theater of personal care, the humble hair brush holds a perennial role. An everyday object, often overlooked, yet deeply enmeshed in the rituals of grooming, identity, and aesthetic expression. The U.S. hair brush market is no longer a quiet corner of the beauty industry—it’s a dynamic domain shaped by shifting consumer behaviors, technological refinements, and cultural currents. Beyond detangling strands, brushes today promise scalp health, frizz control, and even heat resistance. They’re engineered, curated, and marketed with the same precision as luxury cosmetics. This evolution speaks volumes about the market’s trajectory—and its increasing relevance in both mass and niche sectors.