SAS named the only Leader in Cross-Channel Campaign Management

Martechcube30 Apr, 2021Business

While 2020 presented vast challenges to marketers it also propelled marketing to new heights as brands became ever more creative in their use of technology to meet the needs of the customer. Marketing has begun to be reimagined to involve customers as participatory partners in their brand experience and cross-channel campaign marketing (CCCM) solutions are helping power this shift.