Sam Smith, Spotify & POWSTER Launch Immersive AR Experience
Martechcube26 Oct, 2020News
POWSTER—an award-winning interactive creative studio/production company for over 150 movie distributors—in collaboration with the world’s largest music company Universal Music Group, music industry-leading label Capitol Records UK, and Grammy-Award winning artist Sam Smith, join forces for the launch of a web-based AR activation for Smith’s new single “Diamonds,†only available on Spotify. The project celebrates Smith’s highly anticipated new album, “Love Goes,†scheduled to be released on October 30, 2020.
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