Sales Incentive Plan Design: Guiding Principles

Incentivate Solutions16 Feb, 2022Technology

A good sales compensation plan needs to be simple and intuitive. It should clearly communicate the expectations from the salesforce. It is important to agree upon and adhere to key guiding principles before designing the plan. Key design principles that need to be considered are: Business Objectives Alignment Clearly understand the broader business, brand, and channel strategy and ensure that the sales commission plan is designed to accomplish that using appropriate performance metrics. The plan should drive salespeople to target the right customer segments