Sales and Operations Planning

Businessprocess22 Mar, 2022Business

The scope of sales operations is much wider due to reshaped priorities that include supporting and enabling the front-line sales team to sell better and more effectively by providing strategic direction and automating the sales process. Besides, the importance of sales operations has increased due to extended buying cycles and sophisticated sales technologies. What started mainly as a fire-fighting operation has quickly gained the prominence of being strategic and proactive in preventing problems even before they arise.