Rising privacy norms propel customer data platform market toward secure, compliant customer insights

Webersnits08 Sep, 2025News

The global Customer Data Platform Market is projected to register a CAGR of 39.9% during the forecast period (2024-2028), reaching USD 28.2 billion by 2028 from an estimated USD 7.4 billion in 2024 and USD 5.1 billion in 2023. Major factors to boost the market growth include the increasing data volume and complexity, growing regulatory compliance requirements, shift toward data-driven marketing and advertising, need to deliver omnichannel experience, changing landscape of customer intelligence, and proliferation of customer channels.