As alcohol prices rise and profits stagnate, bars face a new reality shaped by Gen Z’s changing drinking habits and stricter compliance demands. Today’s younger patrons drink less but expect more—premium experiences, ethical practices, and digital convenience. With dram shop liability and ID verification under the spotlight, smart bar owners are turning to privacy-first ID scanners to protect their licenses, reduce risk, and build guest trust. Learn how technology, training, and transparency can help your bar thrive in 2025’s evolving landscape of conscious consumption and compliance-driven operations.