Rise of Influencer Marketing in Siliguri

Kriti Arora13 Jun, 2025Business

In recent years, influencer marketing has emerged as a powerful strategy in cities beyond the metros — and Siliguri is no exception. As a growing commercial and cultural hub in North Bengal, Siliguri is witnessing a shift in how businesses reach their audiences. Local influencers on Instagram, YouTube, and even Facebook are playing a crucial role in promoting regional brands, cafes, fashion boutiques, and lifestyle services.