Rise of Generative AI: Exploring the New Paradigm of Intelligent Creation

Martechcubejohn04 Dec, 2023Business

As the number of generative AI tools continues to proliferate, companies must determine the risks and rewards of using the technology as well as design a framework for implementation When it comes to generative artificial intelligence (GAI), there is no going back. The genie is out of the bottle and companies must now grapple with a number of big questions. For example, what guardrails should be put in place for employees looking to take advantage of AI?s tremendous potential? Do the risks associated with the emerging technology outweigh the benefits? Is there a way for humans and machines to co-exist in a mutually beneficial relationship?

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