Retro Flute Music Lover T-Shirt . There?s growing interest from consumers?the Boston Consulting Group reported that sustainability is becoming the primary driver of purchases?and an uptick in sustainable initiatives from brands, yet those efforts are being outweighed by the rapid growth of the global fashion economy. By 2030, the global apparel and footwear industry is estimated to grow by 81 percent, placing an unprecedented strain on already scarce resources.?Despite what we?re doing, things are not moving,? Pinault said. ?I could understand it if we were the only company working towards this, but we aren?t. It?s amazing what some of the biggest companies are doing. But the results don?t work.? Evidence suggests that the current way of doing things?i.e., brands working alone, defining what sustainability means for their own purposes, and setting different goals?simply isn?t adding up
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