As every business is trying to exploit the power of Augmented Reality, the travel and tourism industry is also following them. New businesses are eager to exploit the power of Augmented Reality because it can transform any sector. Similarly, it can reshape the whole tourism industry pattern by enhancing travel experiences. AR applications have the power to create innovation in the industry. This is where the role of a travel & hospitality application development company becomes pivotal, steering the industry toward a future where immersive and enhanced travel experiences are the new norm.