Re-thinking Ecommerce Personalization

Martechcube04 Dec, 2020Business

Personalization has quickly advanced from ecommerce trend to industry standard. We know it�s important, we�ve all heard the stats: 80% of shoppers are more likely to purchase from a brand that provides personalized experiences. Yet, for retailers exploring personalization for the first time, it can seem as though no one can quite agree on what it really means.