Retail Media Network Market Outlook and Forecast by 2027

Poojasalve20 Apr, 2022Technology

The Retail Media Network refers to the channels that merchants employ to market their goods or services to customers at or around the point of purchase. Online advertising, in-store advertising, loyalty cards, and vouchers are some of the strategies utilised in retail media. As a result, retail media businesses are now targeting audiences for product selection based on their geography, income, and behaviour patterns. Due to increased consumer household income and e-commerce businesses in the industry, the retail media network is constantly expanding. The rising popularity of online shopping is a prominent factor projected to propel market expansion during the forecast period. Furthermore, throughout the projected period, rising technical improvements in mobile devices and adoption of the internet of things (IoT) are likely to boost Retail Media Network Market expansion. Furthermore, as smartphones and the internet become more widely used, e-commerce has emerged as the primary platform