Tapad, a global leader in digital identity resolution, has partnered with Relay42, a global leader in data marketing technology backed by Artificial Intelligence (AI). The partnership will provide brands and agencies across EMEA and APAC with a greater range of digital device identifiers to actively support a variety of business objectives, including enhanced consumer experiences. Relay42â€™s platform for Intelligent Journey Orchestration, which empowers businesses to transform fragmented customer interactions into seamless journeys, will be enhanced by Tapadâ€™s global, privacy-safe digital cross-device solution, The Tapad Graph. For Relay42, this will enable customers more flexibility and control to accurately map customer journeys across channels and devices and to optimise their campaigns for efficiencies, by expanding their first-party data with a wider range of digital IDs, particularly mobile.