Relational Elements and CRM Implementations | Relevate
Customer Relationship Management is a philosophy that sees marketing as a process of building long-term relationships with customers to keep them satisfied so they keep coming back? (Soloman, 2012) A CRM is one of the most powerful marketing tools in your arsenal and yet 70% of Australian Businesses don?t have a CRM and 95% if businesses that implement one experience benefits (Deloitte 2017, p.5)
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