Realigning AYR Strategy: Building Brand Equity with a Luxury Retail Mindset
Consumer Packaged Goods (CPG) is a commonly used term in the cannabis industry, encompassing brands and dispensaries. When it comes to luxury purchases, the entire experience and the emotions it evokes play a crucial role in evaluating customer satisfaction. Learn the Realigning AYR Strategy and how to build brand equity with a Luxury Retail Mindset from David Goubert, CEO of Ayr Wellness.
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