Quantitative vs Qualitative Market Research: Which Method Is Best for You?

Soniasharma08 Nov, 2022Business

Whether you want to develop a custom application or bring a transformation in one of the business operations, you must do solid market research. There are two types of research - qualitative and quantitative market research. Both are directed to reveal different information and data about the business or the subject under test. However, they yield maximum results with accuracy and precision only when the methods are used in conjugation.